What is the core idea?
Facebook and Instagram advertising can introduce your offer to selected audiences. The useful outcome is not attention alone: define what a qualified enquiry means and how your team will respond before launch.
An agreed scope
Creative brief, draft campaign assets, audience hypotheses, lead qualification questions and a reporting plan. Advertising spend is agreed separately.
From brief to delivery
- Choose an objective and define a qualified enquiry
- Prepare audience and market hypotheses
- Create a small set of distinct creative tests
- Choose a form or landing-page journey
- Review quality, response time and cost
How do we measure value?
Measures depend on the goal. Reach and visits are different from qualified enquiries and sales. Agree the available data, sources and review interval before execution.
Common questions
Are all enquiries customers?
No. Enquiries need qualification and follow-up. Track duplicates, relevance, contactability and eventual outcome where available.
Can one campaign target the whole world?
Campaigns should be scoped by language, market and ability to serve buyers. Broad reach does not replace local understanding.
Further reference: Meta for Business. Prepared by Marketing & Advertising for the World editorial team. Reviewed 12 October 2026.
Learn the foundations for free ↗