Choose one outcome
Define whether the campaign needs calls, quote requests or purchases. Make sure the business can answer and fulfil those requests. A campaign cannot fix an offer with unclear pricing, unavailable products or a sales team that never follows up.
Separate costs and scenarios
Your account’s advertising spend is separate from creative work, tracking tools and service fees. For planning only, divide a hypothetical budget by a hypothetical cost per enquiry. If the budget is EGP 3,000 and the assumed cost is EGP 150, the scenario is 20 enquiries. Neither assumption is a market benchmark or forecast.
Check the whole path
Test the ad destination on a phone, submit a test enquiry, confirm that the team receives it and record whether it is qualified. Check search terms and geographic settings regularly. Review irrelevant traffic and misleading copy before increasing spend.
Decide how the test will end
Agree a spending limit, review date and success definition with the owner. Do not label the test successful from click-through rate alone. Combine the cost, quality and follow-up outcome of enquiries. The account owner reviews and approves launch and billing.
Quick application checklist
- One campaign question
- Working form and follow-up
- Approved spending limit
- Qualified-enquiry review